The power of “goodwill gesture” marketing

July 29th, 2010

OK, so you’ve taken the time to research a product, comparison shop, talk to others, read blog posts, track some hashtags and then you inevitably purchase the object of your desire. You get it in your possession, begin to use it, talk to people about how great it is, perhaps you even write a blog post and tweet your love out to the world.

And then the unthinkable happens. keep reading »

Taking care of your own

June 30th, 2010

As a web developer, online marketer, business owner or any other provider of online services, have you ever wondered why it seems that while we all do a great job (we are told anyway) of taking care of our clients’ business, we often neglect to take care of our own? keep reading »